|You've decided to sell
As an experienced HomeLife Higher Standards Sales Representative, I
know that selling a home can be a confusing and complicated
process. Chances are, you have a lot of questions. Questions like,
"Should I sell it myself or use a Real Estate agent?", "How do I
price my home?" and "What are the costs to me when I sell my
home?". This guide will answer your questions and help you through
the process from the day you decide to sell to the day the sale of
your home is finalized.
Why Choose A HomeLife
The Difference Higher Standards
The sale or purchase of a property can be an enormously complex
procedure. This is why it pays to have a HomeLife Higher Standards
Sales Representative on your side. From the moment your home is
listed until the day you receive your money, we will be with you
through the process of listing your home, considering offers,
closing the sale, securing financing and moving.
Continuous training at HomeLife University education centre ensures
that our team develops the Higher Standards needed to maintain a
leading rate of repeat and referral business. Our Sales
Representatives are known for their enthusiasm and a willingness to
work with you until your home is sold.
Part of the HomeLife promise of Higher Standards is the "Pledge of
Availability" which simply states that your HomeLife Sales
Representative will be available whenever you need them and
communicate with you regularly. Our Sales Representatives usually
work five to seven days a week, including numerous evenings.
This dedication to customer service is at the heart of our Higher
Standards promise. Buying or selling a home is perhaps the most
complex transaction an individual can undertake. HomeLife makes it
easy. The HomeLife name means better service, more qualified
sellers and the best price possible on your property.
We Know Your
Local Ties, Global
The Sales Representatives at your local HomeLife office know your
area better than anyone. Why shouldn’t we? Just like you,
we’re an active part of the community. With an office in your
area, you’ll find HomeLife Higher Standards Sales
Representatives to be knowledgeable about local shopping, parks and
schools. Knowing the area makes a difference. The connections we
have to the community allow us to set strong and attractive prices,
find qualified and passionate sellers, and represent your home to
its fullest extent.
Based on experience, we will help develop your home’s
"distinct capacity" by touring your property with our professional
sales team to determine its principal benefit. This may be a newly
renovated kitchen, an excellent local school, a close by
transportation line, or an especially large yard. While one home
might stand out because it backs on a golf course, another may
attract a seller’s attention due to an in-ground swimming
pool. Finding what makes your home different allows us to highlight
your home’s individual character, breaking through the
clutter to catch the seller’s eye.
For the HomeLife team, familiarity with your community is just
another aspect of our promise of Higher Standards of customer
service. Knowing your community means knowing your street. Knowing
your street means knowing your home.
20-Point Marketing Strategy
Our Five Star Marketing
Since 1985, HomeLife’s success has been based on a company
wide commitment to Higher Standards. At HomeLife, we use the steps
outlined in our 20-point plan to sell your property quickly, with
the best possible terms and at the best possible price. We will
post your property on the Multiple Listing Service (MLS®), an
electronic database that will allow REALTORS® from every major
firm in the country access to your listing. Your home will also be
listed in our easy-to-use online 24 Hour Home Finder, which can be
accessed globally at www.HomeLife.com.
However, we are not solely reliant on technology. We will also use
effective conventional methods to sell your property, such as
informing homeowners in your area, conducting open houses, placing
an attractive sign on your property and displaying your listing at
our HomeLife Airport Kiosk. Our overall marketing strategy is based
on a genuine dedication to customer service. This commitment to our
clients is exemplified by your Sales Representative’s
20-point Higher Standards plan of action, which is their promise to
My 20-Point Higher
Standards Plan of Action
HomeLife's Promise To
The following is a twenty-point promise; outlining all the steps I
will take as your HomeLife Sales Representative to ensure that your
home is sold quickly, for the best possible price with the best
- Prepare a market analysis of your home
- List your property on the Multiple Listing Service (MLS®)
for maximum exposure
- List your property at www.HomeLife.com, using our 24 Hour Home
- Display your property at our HomeLife locations, while also
promoting your property to HomeLife staff at marketing
- Prepare a detailed highlight sheet listing the features,
advantages and benefits of your property
- Help develop your property's "distinct capacity" by touring
your property with our professional sales team to determine its
- Place a professional and distinct HomeLife sign on your
- Promote the sale of your property throughout your
- Communicate to you regularly on all aspects of marketing
- Provide regular updates regarding market conditions
- Pre-qualify potential purchasers to save you time
- Make you aware of all financial alternatives regarding your
- Explain our home warranty program to you
- Offer moving services to both buyer and seller
- Communicate with you regularly and give you my "Pledge of
- Represent you on all offers and negotiate for the Best Possible
Price and Terms
- Provide you with copies of all information relevant to the sale
of your property
- Follow up on all necessary closing details until the money is
in your hands and you're ready to move
- Leave you a copy of My Action Plan
Putting Your Home on the
The first step toward putting your home up for sale is to meet with
your Real Estate Sales Representative at your home. What we call
the "listing appointment".But beforehand, it's important to
understand “who's who" and how REALTORS® may co-operate
to sell your home.
Listing Agent: An individual Real Estate Agent or Company whom the
seller hires to represent the seller through a contract called a
"listing agreement". The listing Sales Representative is associated
with the Listing Agent.
Before the listing appointment, both the home seller and the
listing Sales Representative have some homework to do. While the
home seller collects a list of documents requested by the Sales
Representative, the listing Sales Representative studies recent
area sales of homes comparable to the seller's, and also comparable
homes currently for sale.
There's No Place Like
At the listing appointment, the listing Sales Representative will
want to inspect the entire home and yard to become familiar with
its special features and exact floor plan.
You have probably enjoyed living in your home and have been pleased
with its many unique features. Your listing Sales Representative
will want to tell prospective buyers about the special features of
your home and community. Be ready to be specific about schools,
churches, daycare, nearby metro, and other desirable community
features, as well as home features not readily apparent.
Remember, prospective buyers will be "comparison shopping" and
keenly aware of subtle differences in homes for sale in the area.
Be sure to tell your listing Sales Representative why yours is
special from any home remodelling to afternoon winter sunshine.
What is a "Lockbox"?
A lockbox is a universal metal container for your house key that is
hung on the front door and can only be opened by a special key or
combination by licensed Sales Representatives. It provides access
when the owner is away, thus assuring full exposure to prospective
Do certain geographical areas have unique home selling
Yes. Home selling requirements vary from area to area. Ask your
listing Sales Representative to investigate special taxes or other
requirements applicable to the area in which you live.
Maximizing Market Value
Preparing a Comparative Market Analysis (CMA) is an important tool
HomeLife Higher Standards Sales Representatives use to help you
earn the highest possible price for your home. A CMA involves
looking at the public records of Real Estate Business in your
community to better understand market conditions.
There are four steps your HomeLife Sales Representative will take
in preparing your home's CMA:
- Your HomeLife Sales Representative will consider the amount
paid for at least three recently sold homes in your community.
These homes will be comparable in size to yours and together
comprise a factual record of what buyers will pay.
- Your HomeLife Sales Representative will then consider the
asking prices of at least three presently listed homes in your
Because these homes are similar to yours, these homes will be the
benchmarks against which your home will be priced.
- Your HomeLife Sales Representative will then consider the
asking prices of at least three homes in your community that went
unsold for at least 90 days.
Similar to your home, these homes illustrate the dangers of
overpricing your property.
- Finally, your HomeLife Sales Representative will use all the
price information gathered to arrive at an ideal asking price for